Cloud-Based Software
All the tools you need to manage all aspects of your business – everything from managing appointments and staff, and taking payments – to growing your customer base and retaining those customers over time.
Is there a category you’d like to start with?
- Book
- Sell
- Attract
- Manage
- Retain
Scroll to explore all features.
Book

Online Booking
Wouldn't it be great if every visitor to your website took the next step and made an appointment? Booker's online booking page integrates seamlessly within your existing website. You can customize the design of your booking flow to match your branding, and customers have the power to:
- View a Book Now button on your website’s homepage.
- See available time slots.
- View detailed descriptions of your services.
- Schedule multiple services.
- Add additional guests.
- Automatically add client and prospect email addresses to your Booker account.

Scheduling
Your calendar is the center of your business, and our scheduling features are designed with that fact in mind. With Booker, you can effortlessly:
- View your daily appointments by time or by stylist.
- See available time slots.
- View detailed descriptions of your services.
- Manage all staff, resources, equipment and facilities required to power availability.

Mobile & Tablet Booking
You and your staff aren’t chained to a desk all day—so why should your business management system be? Booker is designed to be accessible from any device, no matter where you are, providing flexibility for business owners and their employees. Your customers also receive the same mobile‑optimized experience when booking, giving them the freedom to connect with you on the go.
- Select service.
- Select preferred date and time.
- Specify service provider.

Facebook Booking
Potential customers are more likely to interact with your Facebook Page than they are with your website. Put your best foot forward with our easy‑to‑implement Facebook Booking App. Social networkers will have the ability to book appointments, purchase gift certificates, and view your promotions seamlessly within the Facebook platform.

Notifications
Reduce no-shows and ensure your customers always know about their upcoming appointments with Booker’s email and text notifications. Manually reminding customers of their upcoming appointments is now a thing of the past!
- Tap to confirm makes it easier than ever for your customers to confirm their appointment
- Enhanced SMS - Easy to set up and reliably delivered
- Improve interactions between you, your clients and staff
- Resend confirmation reminders on-demand
- Messages will include your business’ phone number so customers can easily reach you or reschedule if needed
Sell

Point of Sale
Keep your customers feeling good with an effortless checkout system. Booker’s POS software connects with your credit card processor to process transactions in real time. You can also:
- Connect your POS with customer profiles to process payments using a card on file.
- Track customer purchases over time.
- Accept multiple payment types including cash, credit, debit, gift certificates, and loyalty points.
- Securely manage and analyze your transactions.

Credit Card Processing
Few customers today carry around cash on a regular basis. Providing them the option to pay with credit or debit is an easy way to enhance their experience at your business. Booker’s credit card processing integrates with our POS system and your account so you can securely take payments and capture data from every sale. Your online booking page will be a 24/7 store where customers can book appointments, make deposits, purchase gift certificates, and buy products online. Other benefits include:
- Quicker checkouts for your customers.
- Safe and reliable processing that complies with PCI and current security standards.
- Competitive credit processing rates.

Mobile Payment Processing
Mobile payments provide the ultimate convenience for both your customers and your staff members. With Booker, you can turn any smartphone or tablet into a payment terminal, allowing you to authorize and capture charges anywhere in your store. With mobile payments, you can:
- Accept signatures directly on a device.
- Send email receipts straight to your clients’ inboxes.
- Provide fast and reliable payment processing.

Gift Certificates
Help your customers give the gift of convenience with customized gift certificates. Booker offers:
- Personalized designs branded with your business’s logo.
- Sales from your store, website and Facebook Pages.
- Print and email delivery options.
- Effortless balance tracking and syncing to customer records.
Attract

Booker Marketing Network
Advertise your open appointments with the Booker Marketing Network. Display your unfilled time slots across our network of partner sites to fill your book during slow periods. Distribution partners include:
- Yahoo
- Bing
- Yellow Pages
- SuperPages
- and more.

Social Promotion
Today, savvy consumers are looking to connect with businesses on social. Booker gives you the ability to create and publish specials and offers to prospective and current customers on Facebook, Twitter, and other leading networks.

Booking Page
Our customized booking page integrates with your website's design and flow, making it easy for you to flaunt your services to prospects and help them take the next step by booking an appointment. During the process, customers can select criteria that will help them get the best possible in‑person experience, such as:
- Service.
- Preferred date and time.
- Specified service provider.

Business Intelligence Dashboard
Understanding where your customers are coming from is key to building a business. The Business Intelligence Dashboard provides actionable insights into your sales and marketing to help you intelligently grow your business. 62% of businesses don’t know whether their marketing works.
With the Business Intelligence Dashboard, you can easily:
- Understand how much your customers are spending.
- Know which marketing initiatives drive new business vs repeat business.
- Track customer referrals.
Manage

Employee Scheduling Software
Manually updating your schedule is hugely time consuming and can lead to lapses in coverage or double-bookings. Our employee scheduling software and payroll management options will help you reduce errors and spend more time doing what you love. Features include:
- Employee schedules that sync with your calendar.
- Mobile schedule access for your employees and automated shift reminders.
- Flexible options to support your compensation structure.
- Centralized reporting on staff hours, service deductions, and tips.

Customer Relationship Management (CRM)
Your customers are the heart of your business. Our system provides robust profiles and reports to help you build better relationships with your new and existing customers. With Booker, you can:
- Track customers’ first and last visits.
- View real-time total sales.
- See appointment history and preferences.
- Track marketing campaigns and membership information.
- Robust reporting across all customer activity.
Paperless Client Forms
Paper forms can be a hassle for you and your clients. Save everyone time with digital forms clients can fill out before their appointment. Staff can create and manage them from the same platform you use for managing your business.
- Automatically send forms to clients
- Clients can easily fill them out from their phone, tablet, or desktop
- Completed forms are instantly uploaded to client profiles for easy access
- Create as many custom forms as you need

Inventory Management
We know that managing inventory isn’t any business owner’s favorite task. That’s why we’ve built simple, reliable tools to help you track vendor and product inventory for both in-store and online sales. Our inventory management software allows you to:
- Take physical inventory.
- Optimize inventory based on in‑person and online buying patterns.
- Identify trends in staff product usage and customer purchases.
- Manage product lines by manufacturer.
- Oversee purchase orders.


Reporting
Data will only benefit your business if you’re using it to make better decisions. Our reporting suite provides real-time reports designed to help you analyze your key performance stats and gain insight into:
- Bookings and sales.
- Customer behaviors and trends.
- Inventory turnover.
- Employee compensation and hours.
- Marketing campaign performance.
Booker Mobile App
The Booker Mobile App allows you and your staff to perform essential business tasks from anywhere. With the app, you can:
- View and manage your calendar.
- Book, update, and cancel appointments.
- Sell series, gift cards, and products.
- Take cash, credit, debit, checks, gift certificates, and series payments.
- Apply special discounts and override prices.
- View customer notes and profiles.
- And more!

Retain

Email Campaigns
Create, schedule, and send emails to a single customer or your entire mailing list with just a few clicks. With email campaigns, you can design beautiful emails and send them to your customers to keep them engaged with your business.
- Easily send newsletters, special offers, holiday greetings, and more.
- Build professional emails in just a few clicks using the email builder.
- Target just a few customers or your entire customer list with Smart Lists.

Marketing Automations
The Marketing Suite syncs with your schedule to send the right message to the right client at the right time—automatically. Create customized, programmed texts and emails from templates and send them based on your criteria. You control what services and specials you promote to keep clients coming back.
- Fill slow days and last-minute openings.
- Remind clients to book again.
- Convert drop-ins.
- Rescue lost customers.

Memberships Software
A membership program or appointment/class series can be a great way to lock in repeat business from customers who come in on a regular basis. Our membership software and series tools allow you to:
- Create multiple types of memberships and series.
- Assign benefits, quantities, frequencies, and redemption timeframes.
- Provide flexible payment options.
- Take membership and series payments easily.
- Build marketing campaigns to increase your memberships and revenue.

Referrals and Reviews
Turn your best customers into advocates for your brand. The Marketing Suite helps you automatically get referrals, request positive online reviews from happy clients, and generate feedback from customers. Spread the word about your business and see where you can enhance your services.
- Get more referrals.
- Improve your online reputation.
- Drive word of mouth.
- Capture feedback to improve your business.

Customer Surveys
Looking to try out a different line of retail products, add a new service, or offer a special workshop? Ask your customers what they would be most interested in! Our surveys tool makes it easy to create, distribute, and analyze surveys so you can make better decisions about changes and improvements to your business.

Your Own Branded App
Keep clients engaged with a custom mobile app that gives them more access to your business. We’ll build your app with your brand logo and colors and help you list it in the app stores.
- Give clients the ability to check your schedule and book appointments from wherever they are.
- Stay connected with your clients and provide them with a powerful extension of your brand.
- Show off your staff with bios and let clients book with their favorites.
Small Investment, Big Results
Our flat-rate pricing plans provide flexibility to accommodate your appointment-based business, regardless of size or industry.
Find the plan and add-ons that work best for you.