March 7, 2012

NYC Startup Embarks on Major Expansion


Cloud software leader’s growth comes on the heels of $15 million funding round last fall led by Steve Case’s Revolution Ventures

New York – March 7, 2012: Reflecting its emergence as one of New York City’s top startups to watch, cloud leader GramercyOne is embarking on a major expansion with the hiring of three senior level executives and a move into a new 16000-square-foot headquarters in booming Lower Manhattan.

GramercyOne has achieved rapid success with its cloud-based Booker Platform, which provides the largest suite of tools used by local service merchants to effectively run their business, including online, mobile, and social booking and state-of-the-art features for capturing customers through social commerce, group buying, and mobile and local advertising. It is used by thousands of businesses worldwide from multi-national enterprises like Hilton Worldwide to single location spas, fitness centers, salons, medical practices, and other local service businesses. The platform processes more than 1,000,000 transactions per month, averaging more than $2 million in transaction value per day.

Today's announcement builds on a year of remarkable growth for GramercyOne, which last fall secured $15 million in a funding round led by Steve Case’s Revolution Ventures. Its new offices on the 18th floor of 22 Cortlandt Street, overlooking Lower Manhattan’s new 1 World Trade Center, will be home to more than 100 employees by the end of 2012. Over the coming year, the company plans to accelerate its growth, including developing and launching new products and features, expanding its reach into other markets, and building a world-class customer experience organization.

According to CEO Josh McCarter, the company’s expanded executive team will now include new Vice President of Customer Experience Tracey Kaufman, who has more than 20 years experience in CRM, eCommerce and SaaS at leading startup and enterprise organizations, including GSI Commerce, PayPal/eBay, and Siebel Systems. Prior to joining GramercyOne, Kaufman served as Vice President of Customer Experience at Cloud9, where she oversaw the creation of the customer experience department for the sales forecasting solutions provider.

Kaufman will be joined by Joel Laffer, who will serve as Vice President of Marketing, responsible for developing and implementing strategies for expanding GramercyOne’s growing customer base. Laffer held the same position at Yodle, where he helped build the local search marketing company from $3M in revenue and 50 employees in 2007 to $90M in revenue and 750 employees in 2011. Prior to Yodle, Joel held marketing leadership positions at and FatWire Software, which were both recently acquired by and Oracle, respectively.

Rounding out the trio of new executives is Vice President of Business Development Matthew Mahoney, who will spearhead GramercyOne’s platform and distribution business. A veteran technology entrepreneur, Mahoney has helped lead several startups to success, including enterprise social software company Socialtext, jobs wikipedia Daily Endeavor, and Creative Good, a New York City-based user experience firm.

“Our expanded executive team and new offices mark the start of an exciting new chapter for the company,” said McCarter. “We are now well-positioned to take cloud innovation to the next level and enable more businesses to access new marketing channels, increase sales, and realize their full potential.”

About GramercyOne
GramercyOne provides the largest suite of cloud-based tools used by local service merchants to effectively run their business. GramercyOne’s Booker Platform provides the technical functionality businesses need to achieve their full potential in today’s market, including scheduling, real-time mobile and online booking, CRM, employee management, eCommerce, hosted point-of-sale, digital marketing and integrated social media, mobile payment processing, and robust inventory management. The platform is available in eight languages, operates in 60 countries and is processing more than 1,000,000 transactions per month, averaging in excess of $2M per day in transaction volume. GramercyOne is headquartered in New York City, with offices in California, Europe and Asia.

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