New York, NY (November 21, 2011) – Service businesses can maximize lucrative gift certificate sales over the holiday season while capitalizing on the booming Facebook commerce market thanks to a new App unveiled today by GramercyOne. The new App enables businesses to sell gift certificates directly from their Facebook pages for the first time, creating instant gift certificates which consumers can print, email and send viral across the world’s largest social media network.
GramercyOne, which secured a $14.5m funding round in October led by Revolution Ventures, specializes in creating cloud-based business management and marketing tools that enable businesses to tap into the power of digital commerce. Its Booker Platform is used by thousands of businesses around the globe – from multi-national enterprises like Hilton Worldwide to single-location spas, salons, fitness centers and local service businesses. The platform processes more than 700,000 transactions per month, averaging in excess of $1.3 million per day in transaction volume.
According to GramercyOne, holiday gift certificates account for over one-third of total sales across businesses that use the Booker Platform during the holiday season, totaling $8.3 million in 2010. Last year, 36% of all December gift certificate sales across the platform occurred last-minute, during the four days leading up to Christmas. The company predicts that more than $20 million in gift certificate and card sales will be transacted across the Booker Platform this holiday season.
In addition to enabling customers to purchase gift cards directly in Facebook, the app also allows customer to print for instant gifting and and to share viral across the world’s largest social media network.
“Gift certificates are crucial to the success of holiday sales for business of all sizes,” said GramercyOne’s COO, Daniel Lizio-Katzen. “At a time of year when business owners are busier than ever, our gifting tools make it easy for them to leverage their online, mobile, and now even Facebook presence to maximize sales.”
GramercyOne has been at the forefront of creating tools that enable businesses to tap in to the power of social commerce, a market which is predicted to total over $1 billion in the U.S. during 2011 (Booz & Co.) In July, the company introduced a fully integrated scheduling application for Facebook and, with the launch of its latest app, is now the only cloud based business management and marketing platform to enable its merchants to sell gift certificates directly from their Facebook page. The significance of gifting in social commerce was highlighted last week by the introduction of the PayPal Facebook app.
To view/embed a demo video of the App, click here.
About GramercyOne Technology Corporation
GramercyOne is a leading provider of cloud-based business management and marketing solutions to service businesses around the world. GramercyOne’s platform provides the technical functionality businesses need to compete in today’s marketplace, including real-time mobile and online booking, digital marketing and integrated social media, CRM, hosted point-of-sale, mobile payment processing, and robust inventory management. The system is translated in to eight languages, operates in 56 countries and is processing more than 700,000 transactions per month, averaging in excess of $1.3M per day in transaction volume.