March 26, 2012

GramercyOne and Lifebooker Launch Industry First Partnership that Connects Real-Time Availability and Discounts on One Platform

Merchants can now leverage GramercyOne’s platform and Lifebooker’s targeted marketing technology to seamlessly promote their available appointments to attract new clients

New York, NY (March 26, 2012)GramercyOne, provider of the largest suite of cloud-based business management tools for local service merchants in the U.S., and Lifebooker, the premier provider of yield management and lead generation marketing for beauty and health establishments, announced a partnership enabling merchants to seamlessly market unfilled appointments through their business management software.

“Lifebooker has been instrumental to our growth, and we’ve been able to fill our calendar when we have openings and cancellations,” says Tom Elzner, owner of The Skin Spa, one of Manhattan’s most successful spa chains. “GramercyOne is simply the best business software out there and with this integration I will be able to manage and market my services within one system.”

Thousands of local service merchants worldwide use GramercyOne’s cloud-based Booker Platform, from multi-national enterprises like Hilton Worldwide to single location businesses. GramercyOne has built a platform consisting of over 150 APIs (application program interface) that enables certified partners to have real-time access and filtering controls for the more than 5 million appointments it manages each month for its clients.

Since 2006, Lifebooker has provided yield management technology and marketing services to help beauty and health businesses grow, driving tens of millions of dollars in commerce through the targeted discounting and marketing of appointments. With this integration, Lifebooker will allow merchants who use GramercyOne’s Booker Platform to seamlessly manage, price and market unfilled hours. As a result, Lifebooker’s loyal subscribers who seek last minute deals will now enjoy more opportunities to save on their favorite services.

“Lifebooker is revolutionizing the way merchants manage their unused inventory and the way beauty enthusiasts access the best and most relevant deals possible,” said Arnold Reichman, Lifebooker’s CEO. “We are excited about this partnership as it allows us to focus on continuing to develop technology that drives the best marketing ROI for our merchant partners while leveraging the capabilities of the leading SaaS business management platform.” He also stated that this integration demonstrates how Lifebooker adds new value to business management software, empowering local merchants to intelligently market through yield management.

Lifebooker and GramercyOne’s decision to partner signals scheduling has become the cornerstone to a fully integrated commerce platform for local service merchants. According to Josh McCarter, the CEO of GramercyOne, evolving the Booker suite of SaaS applications into a platform represents a major evolution for the cloud-based merchant tools industry. Lifebooker is a great addition to GramercyOne’s platform, as it offers merchants the most comprehensive and effective means of monetizing their unfilled appointments. He also noted that GramercyOne offers the most extensive and accessible data available in the industry, which opens the door for more partnerships and features for merchants to enjoy in a single interface.

“We look forward to driving value in the local deal ecosystem through enabling publishers to expand their merchant offering by integrating with GramercyOne’s platform,” said McCarter. “We are thrilled to be joining forces with Lifebooker who shares our commitment to providing local merchants with the tools they need to thrive.”

About GramercyOne
GramercyOne provides the largest suite of cloud-based tools used by local service merchants to effectively run their business. GramercyOne’s Booker Platform provides the technical functionality businesses need to achieve their full potential in today’s market, including scheduling, real-time mobile and online booking, CRM, employee management, eCommerce, hosted point-of-sale, digital marketing and integrated social media, mobile payment processing, and robust inventory management. The platform is available in eight languages, operates in 60 countries and is processing more than 1,000,000 transactions per month, averaging in excess of $2M per day in transaction volume.

About Lifebooker
Lifebooker is a local services deal site providing its emerging affluent female consumer base a rich and continuous offering of discounted health, beauty and lifestyle services delivered via trusted and entertaining editorial media content. Founded in 2006, the company has distinguished itself from its daily deal competitors with a technology-rich inventory management system providing local businesses with both lead generation and yield management capabilities. This sustainable marketing model has allowed Lifebooker to have the highest customer conversion and lifetime customer value in the industry.

Frederick, the smart automated marketing platform that fills your empty appointment slots, is part of the Booker family. Learn more here.