NEW YORK, Dec. 2, 2014 – Booker, the leading platform for service commerce, today announced that its Health, Wellness and Beauty merchants saw a steady increase in gift certificate sales during the 2014 Black Friday weekend.
Approximately 8,500 of Booker’s merchants sold a total of $3.4M in gift certificate revenue over the holiday weekend. Booker merchants enjoyed a total increase of 18% in gift certificate sales and 24% in gift certificate revenue compared to 2013.
While the IBM 2014 Black Friday Sales Report describes a decrease in the value of transactions for all retailers this holiday season, Health, Wellness and Beauty businesses are holding strong. The average value of a gift certificate sold by Booker’s merchants on Black Friday 2014 is $109. This is up slightly from $103 in 2013.
Total Weekend Sales
“The Black Friday weekend kicks off one of the most important gift certificate selling seasons for service-based businesses like spas and salons,” said Josh McCarter. “These strong gift certificate sales then continue throughout the entire month of December.”
“In fact,” McCarter pointed out, “in 2013, Booker’s merchants sold more gift certificates and earned more than three times the revenue in December than they did on average per month throughout the rest of the year.”
Small Business Saturday
December 2013 Gift Certificate Sales
While these results reflect our Health, Wellness and Beauty customers, Booker serves a wide range of local service businesses, including pet and childcare. For more information, please visit www.booker.com.
Booker is a local commerce services platform that helps businesses run and grow successfully by streamlining their operations and helping to increase their revenues. Booker enables service businesses to sell their services online, via mobile device or in person, creating a seamless online booking experience for their customers. With Booker’s platform, business owners can manage their social media presence and email marketing, as well as automate their customer retention. Booker processes more than three million appointments each month across 73 countries in 11 languages. Headquartered in New York City, Booker’s customers include thousands of local service businesses, as well as Fortune 500 companies.
Director of Brand & Reputation