Take the H.E.L.M. Award

Booker Wins Take the H.E.L.M. Award for Expanding in Lower Manhattan

Booker is excited to announce that we received the award for the "Expanding in Lower Manhattan" category at the first annual Take the HELM Competition.

The $250,000 prize enables us to honor the promise we made in our application: We’re giving every small service-based beauty and wellness business in Lower Manhattan a one-year license of Booker Software (approx. $2,000 value) for free. This gift will help nearly 100 small businesses manage their operations, bring in new appointments, and continue driving growth and diversity in our neighborhood.

Booker was selected from 300 applicants and four finalists in our category—some of the best and brightest companies in Lower Manhattan. Our team created the video below for the application process to show who we are and our ongoing commitment to leveling the playing field for small businesses:

About Take the HELM Competition
The Take the HELM Competition is an initiative of New York City Economic Development Corporation (NYCEDC) to continue the diversification of the Lower Manhattan economy. The winning companies across five categories were selected out of 300 applicants for the innovation, employees, and economic diversity they bring to Lower Manhattan.

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Service-Based Business

Ex: spas, salons, etc.

Class-Based Business

Ex: yoga, fitness studios, etc.